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We have an affiliate relationship with and receive compensation from companies whose products we review on this site. We are independently owned and the opinions expressed here are our own.

What Happened to Fieldcrest Pillows?

Fieldcrest, a well-known brand in the bedding industry, was once recognized for its high-quality pillows. However, over the years, the fate of Fieldcrest pillows has taken a downturn. Let’s explore what happened to this once popular pillow brand and why it may have lost its prominence.

Fieldcrest, a subsidiary of the textile giant JCPenney, was founded in 1893 and quickly gained recognition for its luxurious bedding products, including pillows. Customers praised Fieldcrest pillows for their comfort, durability, and attention to detail. However, in recent years, the brand has faced significant challenges that have impacted its reputation and market presence.

One of the main factors contributing to the decline of Fieldcrest pillows is the changing consumer preferences and industry trends. With the rise of online shopping and the emergence of direct-to-consumer bedding brands, customers now have a wide range of options to choose from. These newer pillow brands often offer high-quality products at more affordable prices, attracting customers away from traditional brands like Fieldcrest.

In addition, Fieldcrest faced challenges in adapting to the digital age. While many newer brands focused on building an online presence and engaging with customers through social media, Fieldcrest struggled to keep up with these marketing strategies. Consequently, the brand lost visibility and failed to connect with its target audience effectively.

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Furthermore, Fieldcrest pillows experienced a decline in quality. In an attempt to cut costs and remain competitive, some customers noticed a decrease in the overall craftsmanship of the pillows. This led to disappointment among loyal customers who had come to expect the superior quality that Fieldcrest was once known for.

The decline in quality and brand perception ultimately resulted in a decrease in sales for Fieldcrest pillows. As a result, JCPenney made the decision to discontinue the Fieldcrest brand in a bid to restructure its product offerings and focus on more profitable lines.

Common Questions:

1. Can I still purchase Fieldcrest pillows?
Unfortunately, Fieldcrest pillows are no longer available for purchase as JCPenney discontinued the brand.

2. Are there any similar alternatives to Fieldcrest pillows?
There are numerous brands in the market that offer high-quality pillows. Some popular alternatives include Casper, Tempur-Pedic, and MyPillow.

3. Why did JCPenney discontinue the Fieldcrest brand?
JCPenney made the decision to discontinue Fieldcrest as part of a restructuring plan to focus on more profitable product lines.

4. Will Fieldcrest ever make a comeback?
While it is difficult to predict the future, the discontinuation of the Fieldcrest brand suggests that it is unlikely to make a comeback.

5. Are there any other JCPenney-owned bedding brands available?
Yes, JCPenney still offers other bedding brands such as Royal Velvet and Liz Claiborne.

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6. How can I find pillows similar to the ones Fieldcrest used to offer?
You can explore other reputable bedding brands that offer high-quality pillows. Reading customer reviews and researching different brands can help you find a suitable alternative.

7. Can I still find Fieldcrest pillows in second-hand markets?
It is possible to find Fieldcrest pillows in second-hand markets, auction sites, or resale platforms. However, availability may be limited.